Participating in EquipHotel Paris, one of the most prestigious international trade shows dedicated to the hospitality and catering industry, represents a major strategic step for any brand looking to establish itself in the world of professional cooking and outdoor.
For COEO, this first participation in EquipHotel was a key opportunity to showcase its fire pits, kamados, and outdoor cooking solutions to an international audience, while affirming its positioning as an innovative French brand rooted in the territory.
For four days in Paris, COEO joined the major players in the sector, highlighting a new vision of cooking over fire.
EquipHotel Paris: a leading international trade show
The EquipHotel Paris trade show is recognised as a must-attend event for professionals in hospitality, catering, and food trades. Each edition brings together exhibitors from around the world, showcasing their innovations, equipment, and concepts.
In this context, COEO's presence is part of a strategy for development and international expansion, allowing for:
- meeting chefs, restaurateurs, and hoteliers
- presenting a differentiating offer around the brasero and the kamado
- positioning the brand in a premium market
EquipHotel thus becomes a true accelerator of visibility for innovative brands.
COEO: presenting a new vision of the brasero and the kamado
At this trade show, COEO showcased a complete range of plancha braseros, ceramic kamados, and outdoor cooking equipment, designed to meet the expectations of both professionals and discerning individuals.
The COEO brasero, with its bold design and ability to create an immersive culinary experience, particularly attracted attention, illustrating a strong market trend: the return to cooking over fire and conviviality.
On its side, the QUATRO kamado, recognised for its thermal performance and award-winning design, has demonstrated the technical excellence of the brand, particularly for professional or gastronomic uses.
A meeting with an international audience
One of the major challenges of this participation lay in the ability to meet an international audience and to test the attractiveness of COEO products in different markets.
During these four days in Paris, COEO engaged with :
- European professionals
- high-end hospitality players
- chefs in search of new culinary experiences
- distributors and potential partners
This diversity of contacts confirms the growing interest in outdoor cooking solutions, particularly around the fire pit and the kamado.
The brazier and the kamado at the heart of gastronomic trends
COEO's presence at EquipHotel is part of an underlying trend: the return to cooking over fire in restaurants, hotels, and events.
The plancha barbecue brazier appeals with its ability to create conviviality and offer a strong visual experience, while the kamado stands out as a precision tool for controlled cooking, particularly in professional kitchens.
These two pieces of equipment embody an evolution in the sector, where technique and experience come together.
A French brand that shines internationally
By participating in EquipHotel, COEO confirms its ambition to develop its presence beyond the French market, while maintaining its DNA deeply rooted in the South.
The brand highlights :
- an acclaimed and award-winning design
- expertise in outdoor cooking
- an approach based on territory and know-how
This combination allows COEO to position itself as an emerging reference in the world of barbecues, fire pits, and kamados.
EquipHotel: a lever for the future
This first participation marks a structuring step in the development of COEO. It paves the way for new opportunities :
- international development
- collaborations with chefs and establishments
- evolution of the product offering
The exhibition thus becomes a starting point to accelerate the visibility and growth of the brand.
Conclusion : a successful first participation for COEO
With its presence at EquipHotel Paris, COEO takes an important step by affirming its vision of outdoor cooking through its fire pits, kamados and innovative solutions.
By meeting an international audience and showcasing its products over four days, the brand confirms its ability to appeal beyond its territory and to establish itself sustainably within market trends.
Barbecues, fire pits, kamados, kitchens at the Equiphotel show in Paris.
Our brand of fire pits, kamados, and barbecues was showcased at the prestigious SIRHA 2025 exhibition in Lyon. This was an opportunity to present our wide range of fire pits, our kamados for professionals, and furniture.